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Marketing and Growth Lessons for Uncertain Times

ConversionXL

can introduce a ‘fighter brand,’ a lower-priced version of the premium offering sold under a different name and backed by minimal advertising.” Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example. Premium-brand market leaders [.] Image source ). What does a thoughtful campaign look like?

Marketing 121
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How To Bootstrap Your Startup

www.readwriteweb.com

Posted by: Serkan | September 10, 2007 4:44 AM Thanks Serkan - the next post will be up soon. Posted by: Matt | September 10, 2007 4:46 AM Good read but. Posted by: Darren Stuart | September 10, 2007 4:53 AM What an excellent article! Posted by: Matt | September 10, 2007 6:28 AM Excellent post! Cant wait for more ;).

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Master mobile navigation

www.netmagazine.com

Advertisement. With the advent of the iPhone in 2007 our concept of what it meant to access the web from a mobile device changed dramatically. Advertising enquiries. Sure, it’s not always sexy, but navigation is critical to the success or failure of your website. Unless, of course, you were incredibly bored. Premium area.

Mobile 68