Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
can introduce a ‘fighter brand,’ a lower-priced version of the premium offering sold under a different name and backed by minimal advertising.” Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example. Premium-brand market leaders [.] Image source ). What does a thoughtful campaign look like?
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