Pricing experiments you might not know, but can learn from
conversionxl.com
OCTOBER 31, 2011
Marketing professors at Clark University and The University of Connecticut found that consumers perceive sale prices to be a better value when the price is written in a small font rather than a large, bold typeface. This mental process has a name. They also changed the name. What’s the best way to sell a $2000 wristwatch?
111 
Let's personalize your content