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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Founded in 2007.

Partner 240
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Some Reflections on VC Investment Decisions

Both Sides of the Table

I started in 2007 with a thesis that my primary investment decision would be about the team (70%) and only afterward about the market opportunity (30%). Web Summit. You have to decide where to lean in on follow-on rounds. Angels have been prolific for years now and they, too, rely on downstream money to cover their bets.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

The one side, I think it’s a really interesting point you bring up, which is does it immediately lean toward to creating new products and services? In 2007, we didn’t have two nickels to rub together but then created the largest audience around the discipline of content marketing and monetize it 10 different ways today.

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