The New Combat Zone: Tech vendors and Digital Agencies
deal architect
MAY 9, 2013
Microsoft spent $ 6 billion acquiring the digital agency, aQuantive way back in 2007. Think of how much more marketing has evolved since with social media, big marketing data. Last year Oracle spent $ 300 million acquiring Vitrue and Salesforce. Industry Commentary Outsourcing (IBM, Accenture, EDS)'
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