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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. .&# I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. Context here.)

Engineer 198
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Ardent 1: Supercomputers Get Personal

Steve Blank

I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” And so was his reputation for being verbally abusive to his direct reports. We’re building a supercomputer.”