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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

Don’t start podcasting, blogging, tweeting, “friending” on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationship. Failing to tailor the plan to your target audience. small businesses.

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Startups Should Avoid These Social Media Mistakes

Startup Professionals Musings

Don’t start podcasting, blogging, tweeting, “friending” on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationship. Failing to tailor the plan to your target audience. Marty Zwilling.

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Crowdsourcing: a 7+7 Primer (Pt. 1)

crowdSPRING Blog

Mid- to large-size companies can also benefit from the lean methodology and one way to do so is by actively leveraging crowds of workers: designers , software engineers , testers , writers , customer support people , customers, market researchers , and dozens of other groups via the Internet. This 10-year project invites consumers.

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Social Commerce: What It Is, What It Isn’t and Why You Should Care

ConversionXL

Curate and customize your shop’s product catalog. Select the right products for the audience and be aware of product order. Don’t overwhelm your audience with choice… narrow it down for them. They make it easier to expand your audience and get your products in front of more like-minded buyers.

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Dr. Liz Alexander on Thought Leadership

Life Beyond Code

There are plenty of people sharing their ideas and thoughts on the Internet, for example, but that doesn’t mean anyone is listening. I don’t consider it coincidental that the term “thought leader” was coined in the same decade (1990s) that the Internet really took off. LA: Look at the context in which business is operating these days.

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Harnessing Pinterest For Leads And Business Growth

Duct Tape Marketing

I have been happily pinning since 2010 when this visual tool exploded onto the scene and became our best way to procrastinate. Pinterest is a visual content platform – you “pin” from websites, upload images, re-pin from others, and collate and curate “boards”. photo credit: photopin. Nice and easy, right? So, why does it matter?

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Digital Design & User Experience Best Practices: Happiness + Profits!

Occam's Razor

According to eMarketer in 2010 we spent 3:11 (hrs:min) on digital content consumption and 4:24 on TV in the US. Not only are they solving for the do audience, they also solve for the think audience. You know because this internet thing is a fad. Owned audiences await. Create joy-inducing mobile experiences.

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