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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

Don’t start podcasting, blogging, tweeting, “friending” on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationship. Failing to tailor the plan to your target audience. small businesses.

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Startups Should Avoid These Social Media Mistakes

Startup Professionals Musings

Don’t start podcasting, blogging, tweeting, “friending” on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationship. Failing to tailor the plan to your target audience.

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3 Simple Ways to Empower Your Customers to Sell For You :: Small.

Duct Tape Marketing

I was speaking at a small event when an audience member came up and told me they had followed me for years, read my books and were really excited to meet me. 1) Let me introduce you I discovered the power of this first tactic quite by accident. Now that’s a happy customer! Note: There have been some updates since I published th.

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Lean Startups aren't Cheap Startups

Steve Blank

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) Lean Startups aren’t Cheap Startups At an entrepreneurs panel last week questions from the audience made me realize that the phrase “Lean Startup” was [.] [.]

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5 Creative Ways to Use Text Messages in Marketing :: Small.

Duct Tape Marketing

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. View it in that light and perhaps some creative uses leap to mind. All rights reserved.

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Give Yourself Permission to Suck :: Small Business Marketing Blog from Duct Tape Marketing

Duct Tape Marketing

When I realized that in order to build the business I wanted to build I would to have to get up in front of audiences and speak, I just started to do it. Your ego has way of helping sometimes because I probably didn’t think some of my first works were as bad as they really were.) I had never done it before and I was very bad at it.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Audience Development. Lead Generation. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Digital audience developers and executives discuss their favorites. Here, digital audience marketers chime in on the ones they’re using now, and why. Circulation/Audience Development. Employer Login. Browse Jobs.