Neuromarketing Ethics: How Far Is Too Far?
ConversionXL
FEBRUARY 19, 2020
Back in 2010, Ariely and Berns cautioned that the profit motive may incentivize companies to misuse neuromarketing—encouraging them to try to cross from persuasion to manipulation. ’ In today’s age of enforced transparency for business, manipulative tactics that deceive the customer simply won’t work. Plan accordingly.
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