2010 Channel Continuous Deployment SEO 
Startup Lessons Learned
SEPTEMBER 22, 2008
Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic).
Startup Lessons Learned
NOVEMBER 7, 2008
This is one of the blog we posted about how some company is doing SEO to promote the website. They would make commercials about a new book series, and then run the commercials at times when the TV rates were low (late night, UHF channels, etc) If they got enough orders, they then decided to print the series.
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Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral.
Startup Lessons Learned
SEPTEMBER 18, 2008
There are other models, in other distribution channels. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. Hey Eric, very interesting post.
Startup Lessons Learned
MARCH 13, 2009
Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Dont chicken out and do a closed beta; get real customers in through real renewable channels. I do agree on the point of knowing how to channel that marketing pr into hard cash.
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