2010 Channel Customer Development SEO 
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.
Startup Lessons Learned
SEPTEMBER 22, 2008
Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Lessons Learned
NOVEMBER 7, 2008
If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order? Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. Eric -- This is a pretty interesting idea.
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral.
Startup Lessons Learned
SEPTEMBER 18, 2008
There are other models, in other distribution channels. Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend. If you sell an online service that solves a defined problem, you can compete in SEO or SEM.
Startup Lessons Learned
MARCH 13, 2009
Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Do some Customer Development instead. Dont chicken out and do a closed beta; get real customers in through real renewable channels. Help you raise money. Dont scale.
techcrunch.com
OCTOBER 23, 2010
Twitter is an excellent distribution channel for us. (B) link] SEO India Wonderful!! Everything Seth said is absolutely spot on, except I’d encourage founders to make sure they do some customer development (even in the consumer space) in parallel to cranking out the first product.
Expert insights. Personalized for you.
120 
Let's personalize your content