Remove 2010 Remove Continuous Deployment Remove Social Network Remove Viral
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Lessons Learned: CPI > CPC

Startup Lessons Learned

This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines. Social network page views are much more likely to be internally focused; ads are more of a distraction.

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

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How to get distribution advantage on the iPhone

Startup Lessons Learned

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.

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Engagement loops: beyond viral

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

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Lessons Learned: Don't launch

Startup Lessons Learned

If the viral coefficient is 0.9, Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, keep iterating until its 1.1

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Lessons Learned: The hacker's lament

Startup Lessons Learned

My responsibility at the time I joined the company was to develop a product that is to be deployed on a social network (hint hint, FB). Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n. April 23, 2010 in San Francisco.