Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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Startup Lessons Learned

OCTOBER 7, 2008

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Retention competition is how you get people to come back to your app. So what can you do? My advice: dont launch big.

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Startup Lessons Learned

SEPTEMBER 29, 2008

Either way, you would have been better off focusing your split-test on high level metrics that measure how much customers like your product as a whole. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Thoughts on scientific product development Lo, my 5 subscribers, who are you? Bring your questions.

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