Neuromarketing Ethics: How Far Is Too Far?
ConversionXL
FEBRUARY 19, 2020
One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. In Mexico’s 2015 elections , citizens’ responses to the governing party ads were often recorded without their knowledge. A 2011 study suggested that the brains of obese people respond differently to nutrition labels.
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