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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

What I find exciting about Freshdesk is that they may be able to do the same thing in customer support that Zoho did in CRM: a drastic downshifting of the price-point of a full-functionality, differentiated, cutting edge customer support solution. PDT on the following dates: Thursday, June 23, 2011: Register Here.

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The Best Books for Marketers (New and Old)

ConversionXL

In Hooked , Eyal explores the “Hook Model” framework, a four-step process used by some of the most well-known companies and products today. Why do so many companies fail to differentiate ? Ways to differentiate: reverse brand. pic.twitter.com/LKVk6gx1d5 — Pe:p Laja (@peeplaja) December 18, 2020.

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Strategy Roundtable For Entrepreneurs: 1M/1M Partners With Indian Angel Network

ReadWriteStart

The discussion centered on where in the Indian market could Fragochem sell its fragrances with less competition, reasonably good margins and adequate differentiation. I gave Chetan a framework for analysis, and if he comes back to me with the data framed accordingly, I can help him to answer the market penetration strategy questions.