First-mover disadvantage: The challenges of hitting the market before it’s ready
The Next Web
JULY 13, 2013
Amazon is entering India. 2010-2011 was a period of rampant funding and hazy valuation calculation for Indian e-commerce. In effect, Amazon knew all along that there was a significant ‘First-mover Disadvantage’ to launching in India. You can follow Sangeet on Twitter at @sanguit.
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