Startup Professionals Musings

article thumbnail

Business 2011 - Optimism, But Heed the Lessons

Startup Professionals Musings

Even though it has been a long haul, it’s nice to see some optimism surfacing in 2011. Just yesterday, a new study “ The PNC Economic Outlook: Survey of Small & Middle-Market Business Owners ” was published. Obviously, falling income over the past two years put additional pressure on small business cash flow.

article thumbnail

Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

According to the “ Small Business Marketing Forecast 2012 ” from Ad-ology, Social media for small business marketing has reached its tipping point. Just ten percent say they will not use social media in 2012, down from 24 percent for 2011 and 39 percent for 2010. small businesses.