The Case For Creating A Podcast For Your E-Commerce Or Software Company
ConversionXL
FEBRUARY 5, 2014
According to an Edison Research and Arbitron report in 2012, podcasting is becoming one of the more viable methods for acquiring and retaining customers. However, in 2007, “familiarity” jumped to 37%, and in 2012, it was 45% – that’s a 105% difference!! In 2006 it was a mere 11%, and in 2012 it hit 29%.
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