Some Thoughts on Branding Startups and Communities
Both Sides of the Table
APRIL 17, 2012
For me Silicon Beach doesn’t quite encapsulate the wonderful, dynamic, creative, large, thriving community that is the 13 million proud Angelinos any more than Silicon Alley captures the bustling 2012 community of New York City. Idealab, led by Bill Gross, who founded Overture, CitySearch and MANY other business [Pasadena].
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