Why Having A BHAG Is Critical To Your Company’s Success
YoungUpstarts
MAY 7, 2019
Microsoft worked to become a household name in the world of desktop and laptop computers. My company was founded in 2004, but we didn’t have a BHAG until 2013. I started with my mom’s SUV, then got a trailer, then graduated to a pickup truck named “Old Rusty,” complete with hand-stenciled lettering by my dad. Business model.
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