Why Having A BHAG Is Critical To Your Company’s Success
YoungUpstarts
MAY 7, 2019
My company was founded in 2004, but we didn’t have a BHAG until 2013. We started franchising and slowly expanded from Fairfield County in Connecticut over to New York. I designed our first BHAG in 2013: keep all junk we pick up out of landfills. It’s a bigger, scarier, more audacious goal than you’ve ever chased.
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