Remove 02 06 learn-and-adapt-keys-to-startup-success
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Building An Event Strategy That Connects With Your Community

Duct Tape Marketing

Key Takeaway: Events can serve as a powerful strategy for building a community around a business or brand. Key Takeaway: Events can serve as a powerful strategy for building a community around a business or brand. Questions I ask Isaac Watson: [02:15] Why should people think about events as part of the marketing mix? [03:09]

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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). Key Takeaway: AI is simply a system that can perform tasks that normally require human intelligence. 5:18] How will AI impact the marketing profession? [7:21]