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How to create a sustainable social media strategy for your startup

The Next Web

Zappos has found great success by keeping social media responsibilities horizontal and flexible. Zappos assumes everyone in the company is on social media and trusts them to participate in growing the brand. Prioritize social networks. Now, the startup and its software solutions are both household names.

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Twitter Link Roundup #222 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The Answer to the Organic Reach vs Advertising Problem on Social Media Channels – crowdspring.co/1rTUmdM. Why the social networks are falling apart | Computerworld by Mike Elgan – crowdspring.co/1mAjDIB. The Hottest Web Design Trends of 2014: Updated | JUST™ Creative – crowdspring.co/1kl175A.

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Twitter Link Roundup #227 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Even The Onion has joined the game by launching a parody site – Clickhole – that on the one hand, pokes fun at click-bait, but ultimately, runs monetizes through advertising, just like every other click-bait site. This Is Why Social Media Doesn’t Work For Your Business – crowdspring.co/1pWbP8R. tl;dr: They all suck.

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Two Ways User-Generated Content Can Keep Your Brand Relevant

Duct Tape Marketing

A good example is Starbucks’ successful design-a-cup campaign in 2014. Winners were scouted by the company for its 2014 advertising campaign. Old-fashioned marketing strategies would opt to advertise positive responses. April 4, 2014. The campaign encouraged U.S. June 3, 2016. Duggan, Leeann. Refinery 29.

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Making Social Media Work For SMEs

YoungUpstarts

Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media [5]. Remember, you’re the newbie! 2] [link]. [3]