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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

The trick is we use the same Lean LaunchPad / I-Corps curriculum — and the same class structure – experiential, hands-on– driven this time by a mission -model not a business model. Hacking for Defense has its origins in the Lean LaunchPad class I first taught at Stanford in 2011. Our goal was to teach both theory and practice.

Lean 394
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Hacking for Defense @ Stanford 2020 Lesson Learned Presentations

Steve Blank

And the trick is we use the same Lean LaunchPad / I-Corps curriculum — and kept the same class structure – experiential, hands-on, driven this time by a mission -model not a business model. Hacking for Defense has its origins in the Lean LaunchPad class I first taught at Stanford in 2011. Goals for the Hacking for Defense Class.

Oakland 306
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[Review] Twitter Is Not A Strategy

YoungUpstarts

Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic. I love how it cuts through the fluff of “go digital or die” marketing while proposing a measured way to weave brand marketing into both mass and new media channels. The best engagement ideas are media neutral.

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Hacking for Defense @ Stanford 2019

Steve Blank

And the trick is we use the same Lean LaunchPad / I-Corps curriculum — and kept the same class structure – experiential, hands-on, driven this time by a mission -model not a business model. Hacking for Defense has its origins in the Lean LaunchPad class I first taught at Stanford in 2011. Team: Embargo NK.

Oakland 271
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When Humor Converts (and When It Doesn’t)

ConversionXL

Essentially, EZ Grill decided to lean on traditional PR for increased awareness early on. Years later, EZ Grill turned to a social media marketing company that suggested a viral video based on the popular Will It Blend? It was covered by major media outlets like TechCrunch and Engadget. Social Media. No results.

Viral 48
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Hacking for Defense @ Stanford 2018 – wonder and awe

Steve Blank

Our primary goal was to teach students Lean Innovation while they engaged in a national public service. Hacking for Defense has its origins in the Lean LaunchPad class I first taught at Stanford in 2011. It was adopted by the National Institutes of Health as I-Corps at NIH in 2014 and at the National Security Agency in 2015.

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Boom and Bust and What Comes Next

Scalable Startup

“Boom and bust is our lot and we must follow the ancient advice.that Joseph gave to the Pharaoh: Put away your surplus during the years of great plenty so you will be ready for the lean years which are sure to follow.”. Governor Jerry Brown, State of the State speech, January 2014.