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6 Reasons Startups Should Skip the Big-Bang Launch

Startup Professionals Musings

In fact, for startups, it usually makes sense to announce your solution on social media and blogs even before you have built the first one. Startups which insist on operating in stealth mode in fear of competitor response miss the more important customer response. Marty Zwilling First published on Entrepreneur.com on 11/18/2015.

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These 8 Disciplines Define A Fundable Entrepreneur

Startup Professionals Musings

Even before you build a product, you should be interacting with potential customers in person, and through social media. Startups that operate in stealth mode until their solution is perfect usually acquire customers and investors very slowly. Fundable entrepreneurs have a proven business model and are ready to scale up the business.

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

For example, by using high-res EEG headsets and eye trackers on Polish and Dutch IKEA customers, researchers learned about consumer reactions to green business strategies, which helped identify which business models customers were likely to accept, never accept, or accept in a few years. These aren’t hypothetical concerns.