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7 Reasons Smart Startups Establish 'Coopetition'

Startup Professionals Musings

Here are the other reasons to use this strategy: It reduces common costs and customer learning curves. Similar startups, with competing products, almost always have overlapping areas, which cost money to develop and annoy customers with a new learning curve. Marty Zwilling First published on Entrepreneur.com on 9/11/2015.