Email Subject Lines: 8 Principles for Improved Open Rates
ConversionXL
MARCH 10, 2017
A big problem email marketers encounter is inconclusive tests… Image Source. As Loren McDonald of IBM Watson Marketing explains, it’s easy to get off track… Loren McDonald , IBM Watson Marketing: “A) 1 in 5 emails will be opened on mobile | 5 key CRM questions. Inconclusive tests happen… often.
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