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Non-Disclosures Can Protect Your Idea, Or Destroy It

Startup Professionals Musings

If you are approaching a recognized venture capital group, or even an accredited angel investor, a non-disclosure agreement is counter-productive. Discussions with potential strategic partners. Most often, the best potential partners are already in a business complementary to yours. Build trust first.

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7 Reasons Smart Startups Establish 'Coopetition'

Startup Professionals Musings

Every business brings a set of existing customers who are great candidates for additional sales from a partner-competitor. That’s the reason why many ecommerce sites feature a house brand, but have partner relationships with logical competitors to attract and cross-sell customers. Be cautious, but not paranoid.