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Beyond the Full-Time CMO: How Companies are Opting for a Fractional Future

Duct Tape Marketing

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. How would you briefly describe this role to someone unfamiliar with it? [01:28]

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Building An Event Strategy That Connects With Your Community

Duct Tape Marketing

He is an event strategist and entrepreneur who founded Kickass Conferences in 2016. Key Takeaway: Events can serve as a powerful strategy for building a community around a business or brand. Questions I ask Isaac Watson: [02:15] Why should people think about events as part of the marketing mix? [03:09]