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The Growing Importance Of Mobile Advertising

YoungUpstarts

As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies. Mobile advertising allows brands to reach consumers wherever they are, at any given time.

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Scale of Messaging Landscape 2017

VC Cafe

“Take a moment think who would actually miss you if you deactivate all your social networking accounts, whatsapp, BBM etc”?—? Now bigger than social media, messaging apps are on practically every phone, and only growing in engagement. billion people in 2017, an increase of 15.5% WikiLeaks (@wikileaks) March 7, 2017.

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Spectacles and $SNAP’s $20B Valuation

Austin Startup

This begs the question: how much time do users spend in Snapchat today compared to other social networks, and how will that number change over time? To be clear, I can’t forecast the details of how an augmented reality OS should work. 2016/2017 Spectacles — capture video on the glasses. so there’s a natural limit to ARPU.

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200.000.000 mobile users, for starters – Q&A with Viber CEO Talmon Marco

The Next Web

Free mobile messaging and VoIP service provider Viber today made a slew of announcements , including reaching the milestone of 200 million users, the roll-out of Viber 3.0 How has the mobile messaging landscape evolved since then, both to your advantage and negatively? At the time mobile messaging was a novelty. Maybe someday.

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7 Promising Trends Defining the Future of Remarkable Brand Storytelling in 2016

Brandanew

Other than these platform led initiatives, videos and real time content curation by consumers using brand hashtags is moving forward with a gusto on all social networks. #2 2 Transmedia Storytelling will continue on the mobile ( Short, responsive, fun!). Mobile content saw a major consumption hike to cross 50% in 2014.

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