Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
— Danny Sullivan (@dannysullivan) April 16, 2020. We also tested putting a randomised 50% of all pages in our travel section (with an average position of 1–5 in Google Search Console over a 3-month period) behind a registration wall. For publishers, doing so is a push-pull between discoverability and monetization.
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