Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?
ConversionXL
JANUARY 18, 2022
It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Post-launch, product marketers focus on improving sales enablement and work to drive demand and adoption of the product. Slack’s experience isn’t a phenomenon.
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