Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?
ConversionXL
JANUARY 18, 2022
clearly states what they do (“build web apps”), their benefits (“without code”), and who it’s for (“entrepreneurs”). Despite targeting its young user base with content that has little to do with insurance, Lemonade has grown to a base of 1 million users and posted $94 million in revenue in 2020 in six years.
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