7 Account-Based Marketing Examples and Lessons
ConversionXL
JUNE 2, 2022
Do this by creating Scrum-style squads with individual contributors from each department working together on specified accounts. In this case, John Legere , then-CEO of T-Mobile : Legere is an active Twitter user and outspoken Batman-enthusiast, something GumGum could use to their advantage. A “quick pivot” to ABM isn’t realistic.
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