Ramping Your Brand For Exponential Growth
Duct Tape Marketing
NOVEMBER 24, 2021
He is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve. He shares some of the core concepts from his book that is based on years of anthropological research — Ramping Your Brand — and talks about how and why consumers pay for premium-priced CPG items. How important is this role? [17:11]
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