Intel Disrupted: Why large companies find it difficult to innovate, and what they can do about it
Steve Blank
JUNE 23, 2016
As a consequence, corporations used metrics like return on net assets (RONA), return on capital deployed, and internal rate of return (IRR) to measure efficiency. These metrics make it difficult for a company that wants to invest in long-term innovation. Its acquisition of Android may have been the biggest bargain in corporate history.
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