Acquisition Burn Rate Hiring Software Development 
Both Sides of the Table
NOVEMBER 3, 2009
and the subsequent acquisition sprees of companies like Google, Yahoo!, That died with waterfall software development. The COGS (costs of goods sold) tells me about how big your customer acquisition costs will be. Usually in a tech / software startup 70-80% of your costs will be people. portfolios.
Steve Blank
NOVEMBER 2, 2009
The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. The Customer Development process (and the Lean Startup) is one way to do that.
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