How to Create a Marketing Funnel by Responding to Customer Behavior
ConversionXL
OCTOBER 30, 2021
Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Cost per acquisition (CPA). Total media spend / new customers acquired via media = CPA. Four marketing funnel KPIs to track. Lifetime value (LTV).
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