Raising Startup Capital Through Convertible Debt Financing
Business Plan Blog
NOVEMBER 13, 2013
The first milestone in a new startup’s financing is called ‘Seed Capital’ which refers to the initial investment raised by the founders from their friends and family, or commonly referred to as FFF (Friends, Family and Founders), who mostly use their personal assets. The return only happens when there is an exit via acquisition or an IPO.
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