Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! That gave Google a huge cost advantage. domain from the tiny island of Tuvalu. Overture was sold to Yahoo!
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