Acquisition Curation Reputation SEO 
Startup Professionals Musings
JANUARY 9, 2022
Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.
Startup Professionals Musings
APRIL 3, 2019
Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.
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The Next Web
DECEMBER 12, 2013
Communities are incredibly hard to create and curate so they cannot simply be bolted on. Multiple currencies, beyond money, are at work nowadays: reputation capital, value of time, karma and goodwill, to name a few. Myth #2: You can bolt on community, once the commerce engine is going.
Startup Professionals Musings
APRIL 1, 2017
Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.
Startup Professionals Musings
AUGUST 18, 2013
Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.
Startup Professionals Musings
JULY 27, 2012
Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.
www.kalzumeus.com
AUGUST 13, 2012
Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. He’s one of the savviest SEOs alive and has a SEO training business which he would like to promote to people.
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