7 Account-Based Marketing Examples and Lessons
ConversionXL
JUNE 2, 2022
Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Do this by creating Scrum-style squads with individual contributors from each department working together on specified accounts. A “quick pivot” to ABM isn’t realistic.
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