Remove Advertising Remove Agile Remove Continuous Deployment Remove PHP
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Lessons Learned: Five Whys

Startup Lessons Learned

Wed never heard of five whys, and we had plenty of "agile skeptics" on the team. By the time we started doing continuous integration, we had tens of thousands of lines of code, all not under test coverage. Most of this code was from a variety of open source PHP projects that were glued together with the shortest path to goal possible.

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Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

The six key attributes spell ABCDEF: Agility. When talking about their past experience, candidates with agility will know why they did what they did in a given situation. To probe for agility, you have to ask the candidate questions involving something that they know little about. Expo SF (May.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

More often This logic can be extrapolated to the web world to mean: more users, visiting your site more often, for longer amounts of time to maximize advertising exposure. Case Study: Continuous deployment makes releases n. They dont have to worry about reporting, or assignment, or weighting, or, well, anything else.

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Lessons Learned: Three freemium strategies

Startup Lessons Learned

Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses. I think this is the right way to think about many advertising businesses, like Google AdWords. Is it that they act as free advertising for our premium product? Free as inventory.

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Lessons Learned: CPI > CPC

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. Because social networks have generated staggering quantities of traffic without generating as much economic value from traditional advertising models, theres a big opportunity to buy traffic on a new model.