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Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

The new system will also help determine how much freelancers get paid, as it predicts how much marketers might pay to advertise on a particular article.” About.com’s of earlier this decade: Content generation will be driven by market mechanisms, not by the whims of guides like Sarah in Arkansas.

Arkansas 100
article thumbnail

Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

The new system will also help determine how much freelancers get paid, as it predicts how much marketers might pay to advertise on a particular article.” About.com’s of earlier this decade: Content generation will be driven by market mechanisms, not by the whims of guides like Sarah in Arkansas.

Arkansas 100