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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And we’ve seen the trends, how companies today are rebooting what it even means to be build an audience first and use that as a valuable way of creating customers so that marketing itself can become a profitable part of the business. I mean is this an evolution of how we’re coming to think about content? That’s great.

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Why Publishing A Book Helps Build Your Credibility

Duct Tape Marketing

Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition.

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Why Good Design is More Important Than Ever for Your Business

crowdSPRING Blog

Good design creates meaningful first impressions, helps you differentiate yourself from your competitors, can solve problems, and boosts brand awareness and the bottom line. Marketing studies show that the average American is exposed to around 5,000 advertisements and brands per day. Attractive design helps you stand out.

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