Up and Running

DECEMBER 16, 2014

But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City. I start off with this question: What is public relations?

Public Relations 117

Public Relations Small Business PR Entrepreneur 117

Steve Blank

MARCH 15, 2017

But my favorite was when the public relations manager told me, “We’re here to summarize the data sheets and put them in press releases and then answer the phone in case the press calls.”. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Startup 317

Startup PR Public Relations Channel 317

Rembrandt Communications

FEBRUARY 11, 2019

The only problem is… you have a very tiny budget for marketing and advertising. Let them know what you are offering the community and how it will benefit their audience. This is positive media that provides third-party credibility you simply can’t buy via advertising. You’re afraid of public speaking? It’s February.

Sales 100

Sales Public Relations Audience Advertising 100

Rembrandt Communications

FEBRUARY 11, 2019

The only problem is… you have a very tiny budget for marketing and advertising. Let them know what you are offering the community and how it will benefit their audience. This is positive media that provides third-party credibility you simply can’t buy via advertising. You’re afraid of public speaking? It’s February.

Sales 100

Sales PR Audience Public Relations 100

Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR.

Silicon Valley 266

Silicon Valley Technical Review RSS PR 266

YoungUpstarts

JANUARY 22, 2013

Some people like traditional advertising while others turn to Facebook and Twitter, attempting to reach their audience through social media campaigns. Whether it’s a quote in a newspaper or a segment on TV, when the media sees you as an expert, the public will see you as one, too. By Bruce Serbin, owner of Serbin Media, Inc.

Media 238

Media Small Business Entrepreneur Social Media 238

Hearpreneur

JANUARY 7, 2017

This led me to realize there were two huge gaping holes in the industry, not just in terms of the way the industry served its customers – although undoubtedly this was a problem – but more importantly, inefficiencies and wastage that were always going to stop the private jet industry being accepted by a wider audience.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91