“Fantastic” beats “efficient”
A Smart Bear: Startups and Marketing for Geeks
JANUARY 24, 2011
Since I defined the Something Awesome as being holy-crap-you-have-to-be-kidding-me good, word-of-mouth “advertising&# is automatic. If word-of-mouth can replace 90% of your advertising/marketing budget, maybe you can use that money to address the challenges of extra expenses. I hope this is sustainable, but is it?
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