Advertising Bootstrapping NDA Social Media 
www.readwriteweb.com
OCTOBER 7, 2007
This is typically called “bootstrapping&# and it is fraught with potential pitfalls and dangers. What is bootstrapping? So, what does it mean to bootstrap a company? Bootstrapping involves launching a business on a low budget. Why bootstrap? Either way, bootstrapping is a viable model.
venturebeat.com
MARCH 8, 2011
For example, you know that to avoid social media shitstorms you’re supposed to have stupendous customer service , so you claim as much on your website. In fact, any bootstrapped company should be aiming for slow, consistent growth rather than explosive growth. You have to work in fits and spurts. This is not a bad thing.
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