Do Movies Even Matter Anymore?
Growthink Blog
JUNE 19, 2010
The movie business of today is all "pre-sold" IP. And this business is becoming LESS advertising driven -- transitioning from today's model of more than 85% of revenue being ad-based to less than 60% and trending down with the balance being generated by content payments, either for one-time viewings or via subscriptions.
76 
Let's personalize your content