YoungUpstarts

NOVEMBER 17, 2015

Start by defining your vision statement and company mission, which will help inform other areas of your business like marketing or sales. Given the multiple channels we’re all using to communicate to current and prospective customers, inconsistency is frequent. Hone your elevator pitch, not your sales pitch.

Elevator Pitch 100

Elevator Pitch Social Media Channel Sales 100

Up and Running

AUGUST 24, 2016

Write up a brief statement, similar to an “elevator pitch”. Your social media channels are a great way to get in contact with the media and industry leaders in your area; they’re also a great place for you personally to spread the word about your business’s grand opening. Create a paid advertising campaign. Host an event.

Social Media 60

Social Media Elevator Pitch Channel Campaign 60

Up and Running

NOVEMBER 3, 2014

In fact, press relations can help small businesses replace more expensive advertising campaigns, so they deserve some nurturing and attention. Every small business should have what’s called an elevator pitch ready to go. It is called an elevator pitch because it is short enough to tell someone about your business in an elevator.

Small Business 129

Small Business Media Elevator Pitch PR 129

Up and Running

APRIL 5, 2016

Think of your story as though it’s an elevator pitch; it has to be succinct, memorable, and deliverable in a few sentences or a short conversation. Don’t forget paid advertising. With such an emphasis on a big social media push before opening, it can be easy to forget paid advertising.

Social Media 60

Social Media Elevator Pitch Guerilla Campaign 60

Up and Running

OCTOBER 22, 2014

Sales channels: How will you reach your target customers? Will you buy online advertising? As you refine your business idea, you will want to turn these initial notes into a sales forecast and an expense budget. The beauty of the pitch format is that you can come back and revise as you go. Are you selling online?

Business Plan 130

Business Plan Elevator Pitch Forecast Partner 130

Duct Tape Marketing

SEPTEMBER 22, 2022

Andrew Warden (05:09): Channel, I got you. And so it is so helpful to hear how teams think about bets on a quarterly basis of, yeah, we think that we can capture more people through advertising on Hulu. We think that BEC, which is a new channel, right. Andrew Warden (05:04): So I feel a tug to do more SEO. No, actually it, yeah.

SEO 82

SEO Channel Campaign Audience 82

Duct Tape Marketing

JANUARY 4, 2023

John Jantsch (05:07): I mean, you use that like as your core channel. And so it is so helpful to hear how teams think about bets on a quarterly basis of, yeah, we think that we can capture more people through advertising on Hulu. We think that Bec, which is a new channel, right? No, actually it, yeah. I'll put it that way.

SEO 85

SEO Audience Channel Campaign 85