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Committing To Your Niche And Owning Your Market

Duct Tape Marketing

Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. So I think ultimately what happens when people start to focus on a market is they do find themselves drilling down even further, either through a channel or a type of client, a range of clients. It doesn't have to just be a vertical.

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Finding Your Niche And Scaling Your Agency

Duct Tape Marketing

Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. So I think ultimately what happens when people start to focus on a market is they do find themselves drilling down even further, either through a channel or a type of client or range of clients. It doesn't have to just be a vertical.